Recently, we completed a fun project for Steven Charlebois,. He wanted to market his business—Sea Dog Boating Solutions, and wanted to do it in as cost-effective a way as possible. Steven came to us for a marketing solution.
Because he doesn’t own a brick and mortar store, but instead consults with boat owners in person and sells products online, he didn’t need a permanent retail identification sign. The logical options were magnetic signs and vehicle graphics. While talking about his business with him, we became fascinated with the services and products he sells. A conversation ensued and this is what we found out:
Steve is the quintessential sailor. He discovered sail boats and sailing 13 years ago when he switched over from wind surfing. Steve is the kind of guy who would live on his boat if Vermont’s winters weren’t so darn cold. Instead, he started his business so he could help other sailors who are as enthusiastic about the water as he is, and it’s given him an excuse to talk “boating” year round.
He’s smart, too, and loves to consult with boat owners about gear and accessories. He noticed that some items serve the “aging community” well—folks into middle age who have just started to sail, or still love their boat now as much as they did when they started earlier in life, but perhaps need a little assistance.
For instance, if a boat owner has a dinghy that has to be bailed out and it’s a struggle, Steven suggests the Sea Joule Solar Bilge Pump, which does the bailing automatically. When railing is needed to get in or out of a boat, boat owners go to Steve for boarding bars.
What other kinds of consulting does he do? “I help people figure out what kind of boat they should purchase based upon a discussion with them and how they plan on using the boat,” he said. “I can help them find a mooring or dock on the lake, and help them determine which will meet their needs.” He also educates owners on storing and launching their boats.
“If I am not qualified or can't help them, I will inform them of that or recommend someone who could help them out,” Steve said. “You can think of me as a resource to point people in the right direction.
Here are the products he sells from his website:
• Mariner 500 Headset System
• Eartec Simultalk 24G communication system
• Sea Joule Solar Bilge Pump with built-in solar panel
• Sea Joule Solar Bilge Pump with a remote solar panel
• Aquapac MP3 Player Waterproof Case
• Bison Water Bottles
• Bison Bottle Bandit
• Bison Cleap Cleat
• Canvas Tote Bags (small and medium sizes)
• Ding-EZ dinghy boarding line of products
• a Microphone Adapter to add voice capability to any headset
• Gift Certificates for consulting services or retail products