Who doesn’t love a fresh, crisp apple? Who doesn’t read the lettering on trucks as they pass by you, especially ones with large, bold lettering and intriguing logos?
Sunrise Orchards in Cornwall knows a good advertising value when they see it. They drive their trucks loaded with tons of apples to supermarkets and grocery stores throughout Vermont and the greater New England region starting in mid-August.
Red Delicous, Granny Smith, Honeycrisp, Empire, McIntosh, Paula Red (my favorite), and a few other varieties are packed into bags, which are then packed into boxes and out they go to Vermont communities and beyond.
So when they acquired two new trucks, they wanted the trucks lettered immediately. On the sides, Sunrise requested their beautiful, deep red Sunrise Orchards logo and lettering. On the bottom of the truck sides, they included a delicate, green insect graphic.
It’s a lacewing and an important part of their Integrated Pest Management program. The lacewing along with lady beetles and bees helps Sunrise Orchards produce healthy, delicious apples. A tribute to the helpful lacewing is appropriate, but the graphic also piques curiosity and that helps Sunrise communicate their message of innovative growing practices.
Remember: blank delivery vehicles are boring. Yes, they drive your products from here to there, but along the way people are noticing that your truck is large, but they don’t know who owns it or why or where it’s going. You're missing out on a prime advertising opportunity.
Take a lesson from Sunrise Orchards who advertises their product as they deliver their beautiful apples in beautiful vehicles.