- Category: Thoughts About Signs
- Written by Paula Diaco
It’s Gaia Day. Or as it’s more commonly known—Earth Day. A holiday without a religious or Hallmark-based tie-in, it’s been celebrated every year since 1970, making it 40 years old this year. It was founded by U.S. Senator Gaylord Nelson as a teach-in and is now our annual reminder that this planet needs our attention.
Environmental consciousness and concern is used by businesses as a marketing ploy, studied at the college level (with degrees in all forms of ecology and environmental topics available), made us look at where our food comes from (factory farms, fair trade coffee, migrant workers in low wage jobs), and has overall started a lot of important conversations about Mother Earth.
“Going green” is both easy and hard to do. Bob and I replaced our standard recessed light bulbs with compact fluorescent alternatives in our hallway the other day. We hate the buzzing sound and the harshness of the light they project, but we can be a little uncomfortable with the aesthetics of our hall lighting if the CFs are going to help reduce global warming.
The sign industry is also providing greener alternatives—finally. Bio-Banner material is an interesting sign substrate and differs in significant ways compared to standard banner stock.
The vinyl, while durable for outdoor use as a banner, is biodegraded when land filled. Non-toxic chemicals added to the Bio-Banner formulation help disassemble the polyvinyl chloride structure to create digestible bits of material that is further broken down by microbes into chloride and sodium.
How appropriate is it that there is now a biodegradable alternative for banners, which are often used as temporary signs? Get your banner, market you business, compost it safely.
To celebrate Earth Day, you can order your Bio-Banner with a 10% off discount through Earth Day 2011. That’s a year’s worth of banners that can advertise your event, your business and say Happy Birthday to a loved one while being land filled safely when you're done with it.
Both Green-Up Day Vermont and Mother’s Day are right around the corner. Today is Bio-Banner day. Remember to love your mother.