- Category: Thoughts About Signs
- Written by Paula Diaco
I read an interesting blog post recently where a graphic designer talked about her experience perusing a trade show local to her.
What stood out from all of the flashy photographic images and wordy posters at the trade show, were the easy-to-read block-letter signs that are supplied to each exhibitor by the show organizers.
Meant only to alert the exhibitor that a particular booth is theirs, the graphic designer noted that compared to all of the fussy signs she was seeing, they were far and away the easiest to read. Hurray, trade show organizers, you passed graphic design 101: make your message easy to read. What the signs main message is, "This exhibitor belongs to this booth."
What, unfortunately, these little signs don't do is explain what your business offers. Without accompanying graphics and a tagline, using these signs in lieu of proper trade show graphics is a mistake.
If your company is called Acme Construction, people passing by your booth will have some idea of your business, but what if you're business name is less instructional and more esoteric? No one will take the time to know what you do, especially if the show is busy. People at trade shows want information at a glance.
So, once again, when you're marketing with signs, keep your message simple and short, free of clutter, and use graphics and photographs to enhance not hinder your prospects, but don’t forget your message. That should stand out loud and clear.