Thoughts on Signs & Graphics

Increase Your Visibility with a Partial Vehicle Wrap

Many clients recognize the value of a vehicle wrap. They see them on other business vehicles and are impressed by the visual impact they make. They know that a properly designed and executed wrap offers a lasting impression.

Unfortunately not all businesses have the budget to wrap their vehicle, much less their entire fleet.

In order to provide a similar impact at a fraction of the cost of whole-vehicle wraps, Signarama offers expertly designed partial wraps. These treatments work with the color of the vehicle and combine out-sized digitally printed graphics with traditional cut vinyl. These high-impact layouts combine the punch of a well-designed wrap at a low-impact cost.

Partial wraps are a way to get a high impact visual appearance of your business, and your brand for a fraction of the cost of a wrap that covers your entire vehicle. A partial wrap, by matching the color of the vehicle and complementing your logo and brand colors, often looks like a full wrap.

What are Wraps?

Wraps combine full-color graphics with logos, text, and photos to create an appealing mobile billboard. High quality vinyl used for wrapping vehicles conforms easily to any vehicle and applies with no bubbles or wrinkles. It looks like a second skin once applied. The vinyl is so flexible that it adheres over the contours of your vehicle and can be used as a design element that enhances the graphics rather than diminishes them.

Unlike vehicle graphics, partial wraps often use oversized images that can leap visually off the vehicle, and aren’t constrained by the width of a door or the shape of the vehicle. The graphics can be printed in any color or combination of colors, allowing them to match a company’s logo and branding.

Clients say that partial wraps help their vehicles and their business stand apart from their competition. Help them stand out in a crowd and get the attention they want. They can turn a ho-hum vehicle into an eye-catching version of itself.

Our clients love the looks of their partial wraps and love to stand apart from their competition and vehicles that only have applied non-wrap vinyl graphics. They also appreciate the huge savings. Partial wraps have a lifespan of 8 to 10 years, and provide one of the lowest costs per impression of any other type of sign.

I tell them that wraps are an effective way to get your message out there. When properly designed, they bring you great visibility.

Are you interested in a wrap? Call our design staff today and learn how a partial wrap can increase your visibility without emptying your wallet.

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On Logos and Branding

Our New LogoWe receive dozens of client logos every week—some are instantly recognizable, others are only known by the client's target market and yet others are totally new to the marketplace. Some logos combine creative text and colors but don't actually tell you what products or services they provide.

If your product or service is terrific—people will learn about what you do quickly even if only by word of mouth.

But placing an abstract logo on a sign and expecting people to understand it is like talking Romanian to a room of English-speaking people. They may think you’re beautiful and love your intention and energy, but haven't any idea what you're trying to say.

It goes without saying that using a professional logo designer is always a good idea, but if you’re doing it on your own, use your design time wisely. Ask someone who’s in your target audience to offer their feedback. Does it make sense? Does it draw them in? Are they attracted to it? Because if they like it and want to know more, chances are that other members of your target audience will, too.

Branding, on the other hand, requires more than a simple logo change. To be effective, the brand mark needs to extend to all printed and displayed pieces, including websites, business cards, vehicle lettering, and product labels.

While branding may incur some expense, the real value to promoting a new brand is the opportunity to redefine your products while creating a pathway to greater exposure in the marketplace.

Are you re-branding? It's springtime—a time for new beginnings. Let us know if you need help, even if it's just an objective opinion.

Wall graphics and wraps are like a blank canvas

It’s tragic for us to see blank walls in the offices, company lobbies, and conference rooms we visit each year.

Tragic because they could be used in much better ways than as support structures for ceilings.
Don’t misunderstand us—walls do not have to be covered ceiling to floor with logos and advertising messages.

Instead, look at them as a blank canvas. Yes, add your logo and tagline, especially behind the receptionist’s chair.Wall wrap as mural It’s a great way to invite your clients in to your space. But you can also wallpaper your space with photographic images (of you and your staff?), illustrations of your products, quotes that you love from people you admire, and mission statements.

The process of designing a wall wrap (so called because the wrap adheres to the contours of the wall, using the architectural elements of your space in a unique way) is the same as designing any sign—we take measurements, talk to you about your needs and wants, compose a layout, and schedule the installation. The sky is the limit when it comes to the wrap design, so think outside the box!

What are wall graphics? Similar to a wrap with regard to the material used to make them, wall graphics like to be installed on flat surfaces. They can be individually cut text, or your logo done as a giant decal.

One more consideration—when you combine wall graphics/wraps with dimensional elements (signs that protrude from the wall), you add even greater visual appeal than just the one-dimensional wall graphic/wrap. This is a lovely way to enhance your company logo. Remember, the sky’s the limit.

Now through October 31, enjoy a 12% discount on your wall wraps and wall graphics--install them yourself, or hire us to do it. Call 802-863-6233 today!

Sign Maintenance: Five Tips to Keeping Your Sign Looking Good

Are we done with the rain yet? We in the northeast received bucket loads of rain during the months of June and into July. Every day. Sometimes all day.

And in just a few short months, all of the rain will turn to snow and ice. We know this subject isn’t top of mind, but here are a few tips on sign construction and maintenance that will keep your sign looking new despite inclement weather.

1. Do nothing at aPaint peeling from an otherwise great signll. Signs that you purchased for permanent exterior use (with the exception of stone monuments, which are indeed permanent outdoor signs and will outlive us all) are made to be durable. They are made to be impermeable to rain and stormy weather. At least in theory. But they benefit from routine maintenance just like anything that lives outdoors for long periods of time.

2. Use only the best quality paint. If you’re designing a sign right now, please use exterior grade latex, oil-based, or polyurethane paints for your sign panel and solid color stains for your posts. Exterior grade paints are developed by chemists whose job is to think about weather conditions, the effects of UV-radiation and other parameters. Don’t let your sign company use low quality, or interior, paint on your exterior sign. And don’t you use it either. Applying a metal or plastic trim around the edge of plywood signs prevents water from seeping into the wood.

3. Clean your electrical signs. And by clean, we mean open them up and see what’s inside. Insects, dirt and leaves can clog the holes that allow water to drain from the sign, and you want to keep those holes open. Standing water and debris can short out your sign.

4. Construct a roof over your sign. Purchase tall enough posts so that a roof can be constructed over the sign panel. It keeps water from dripping on the panel, and snow from collecting there. A roof on a sign does the same thing as a roof on your house. It’s a bit more money up front, but worth the investment.

5. Check the drainage around the bottom of your posts. Water should shed away from the posts. Puddles and standing water will lead to premature failure. It’s easy to add a trench to direct the water away from your sign. Landscaping can help keep the ground dry as well.

6. An extra thought—when you see the paint fading, or mold appearing on your signs, take care of the situation right away. Unless your sign is made from wood, it won’t rot per se, but mold (we’ve even seen mushrooms growing on signs!) doesn’t do your sign any favors. Plus, it looks really bad.

It’s your image, your brand, your business face to the world—help your sign look good.

The Lowly Wicket--A Step Stake by Any Other Name

Much maligned for its lack of durability (see more on that below.). Revered for its low cost. Most often called wire step stakes, or just step stakes, they are made to be used in conjunction with coroplast. Together they make great yard signs.

Flutes on a coroplast signCoroplast is a plastic corrugated substrate (substrates are the materials used for a sign), and the flutes formed by the corrugation are where the wire step stakes slide into (see photo.) The opposite end slides into the ground.

NOTE: People see the cross bar on these step stakes as a place to put their foot as they push the stake into the ground.

This is where the lowly wicket is maligned—that cross bar is only meant to maintain the H-shape of the stake. The cross bar is spot welded and will come lose with a push by someone’s foot. Instead, push each leg of the stake into the grounds with your hands.

Watch this short video:

Step stakes come in a variety of sizes and quality, with the economy brand being the least expensive. The heavier weight version is good for signs that you will be using over and over again. Install them into the ground just as you do for the economy version.

As with coroplast signs, step stakes are innately temporary. They are metal, so they can withstand rain, but in high winds, they can bend along with the sign they are attached to. But they are convenient and affordable, so they remain a popular option for contractors who use them as job site signs, or politicians who use them with their campaign signs, or as House For Sale and Yard Sale signs. For these purposes, the lowly wicket is King.

 

 

 

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