- Category: Customer Sign Projects
- Created: Thursday, 27 September 2012 14:45
- Written by Paula Diaco
We love before and after photos, especially when a client opts for true advertising value--large, full-color graphics with exceptional readability.
Imagine for a minute this truck traveling down the road. You may be driving alongside the truck, but have no idea which business owns the truck, much less what the company offers its customers.
The Kitchen World graphic in the upper corner of the truck is barely visible and doesn't do justice to the quality of the work the company does. It's just a big, white truck.
Now imagine you're driving past a house and notice the truck parked in the front and parallel to the road. Aha! Your neighbors are getting a new kitchen! Wow, you think, can't wait to be invited over to see how it looks. Kitchen World does exceptional work!
Yes, people do read signs on the sides of vehicles and make judgements about the company based on the quality of their graphics.
For this box truck, we applied the graphics as wrap vinyl, which conforms to any curves, bumps, and rivets on the truck's exterior.
We didn't design the graphics, but want to applaud the designer who did. When you stand next to the truck, it looks like you can simply walk right into the kitchen.
Another great example of great big graphics that tell an exciting story about a company's business.