Both vehicle graphics (vinyl that is applied directly to the vehicle) and magnetic signs (graphics that are magnetically held to the side of the vehicle) are great ways to advertise your business as you drive from here to there during the course of your business day. Vehicle graphics stay on your truck or van permanently (or until you peel them off), whereas magnetic signs come on and off as you like.
Magnetic signs allow you to conduct business during the day, and not when it's after hours. They are obviously easy to change, so your business can be a pet sitting business in the morning, and switch to computer sales and service by the afternoon. That's the convenience of magnetics.
Here are three reasons why you may just go ahead and opt for vehicle graphics:
*More grown up and professional in appearance, vehicle graphics say "I've arrived" to your business prospects and existing clients.
* You have greater size options for your lettering. Magnetic sign material is restricted in one direction to 24" maximum. Vehicle graphics can cover just a small part, or all of your vehicle, turning it into a giant billboard.
*Vehicle graphics are easier to maintain. In fact, all you have to do is wash your car occasionally (be careful with the pressure washer) and the graphics will clean up nicely. Magnetic signs need to be cleaned more carefully (in a sink of soapy water is good) or else road sand, salt and dirt collects behind them, damaging the paint on your vehicle, and potentially lifting them from the car (which means you can lose them as you drive down the highway).
Not to malign magnetic signs--they have their place on vehicles, but maybe you should give vehicle graphics greater consideration.
What are your thoughts?