TECH JAM was held this past Friday and Saturday at a unique and easily accessible location—the former Borders Bookstore on Church Street in Burlington, VT.
This now annual event is an amalgam of trade show, job fair, and networking event for the technically literate. The types of businesses who showcase their products and services reads like a Who’s Who of Vermont high technology corporations—web design, biotech and biomedical, and wireless mobility to name just a few.
Agilion Apps made their trade show debut at this year’s event, and wisely kept their booth simple, but to the point. Adam Bouchard and his partners Sean Behan and Tristan O'Neil, used a black and white theme: black background/white logo and tagline. I thought the color choice an apt metaphor for their work—web applications that do the job they were written for with no gray area of doubt. Adam thought that amusing.
“In reality the black and white color scheme was the most economical,” Adam said. “But I like your writer's interpretation.”
I like the fact that they engaged a bit of hutzpah and hung their banner high. No one else who had a banner, even the vertical retractable banner stands, lifted them up so that people could read them above other attendees’ heads.
“Did you notice our sign was the only one boldly on display because we suspended it from the ceiling?”Adam said. “We bought a cheap curtain rod to make the cloth fall firmly, and then used old Border’s book category sign wires to hang it. As people walked downstairs from the lectures, it was in plain sight and easy to read.”
Props go to Agilion Apps for having a professionally made banner, showing up in team uniforms (well, they all had matching corporate t-shirts in the now-iconic black and white color scheme), and for standing in front of their table in order to engage passers-by instead of behind it.
ROI on banner use? “We had a bunch of people mention our sign and we can attribute traffic to it,” said Adam. And to think they could have installed their banner down low on their table or on the wall behind them.